Andrew Lloyd Webber Musicals - Sing & Dance
Role: Art Director
Company: Tubby Games
The first title produced at Tubby Games was an officially licensed Dancing & Singing game for Andrew Lloyd Webber.
I began this project by visiting London’s West End theatre district, where I captured hundreds of reference photos to study the architectural details, shapes, and flourishes that could be incorporated throughout the game’s design.
To ensure authenticity, I also reviewed footage of the actual stage sets used in performances, paying close attention to the techniques theaters use for quick scene changes and specific stage lighting.
The next step was mapping out the user experience (UX), which I designed using Adobe Illustrator. Following that, I began work on the motion graphics elements. Each dancing segment of the game featured an animated stage set, synchronized with the audio, alongside a rotoscoped dancer that we filmed and processed using Adobe After Effects.
After sourcing all the costumes, we enlisted Bazz Robson to choreograph the routines. The project then moved into the technical phase of preparing the green screen for chroma keying and testing how well the costumes worked with our visual effects pipeline. This process was essential to ensure that the final visual style—especially the integration of costumes with the dancers—looked seamless once the effects were applied.
