Video

Digital Smile Design / Re-Brand
- Logo Reveal

During our DSD Masters Meeting, we chose to share with the crowd our company re-brand via the medium of video.

I was solely tasked with the re-brand project and it has been one of my most successful legacy projects. So I was very close to the source material. My idea was to create a very typographic, printed, contemporary video.

Another aim was to showcase the transition from old to the new branding. So I worked on creating organic-looking transitions, including manually rotoscoped peeling sections as the logo is physically torn in two to reveal the new company icon.

This video eventually had an additional section added which is seen in this video above. Where we blast through the previous decade in a series of images.

I was really happy with the result, I love the song as it’s unique and it captures your attention with its repetitive delivery of lyrics.

Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator

Black Light Burns - 'I am where it takes me'
(Non-Official Music Video)

It features two vocalists tackling different lines of each verse and chorus. One is Male (Wes) and the other is Female ( Johnette Napolitano ). I decided to film myself miming Wes's words and my University friend Sarah miming the female vocals. Then have the faces split half and half down the centre. Finally projecting onto my face again and recording the strange visual it provided.

After that, I planned out a motion graphic sequence that overlaid the footage. It took a narrative of the history of aviation and the incredible leaps that the human race has achieved in exploration. The animation culminates in a shuttle drifting in space and as the synths slowly begin to fade and lose the high end, the shuttle gets smaller and further away.

I loved how melancholic the song's chords are and this final visual I was really happy with...at the time!

Final Cut Pro, Adobe After Effects, DV Camera, Adobe Photoshop, Adobe Illustrator

Hawk Eyes - Kiss This
(Alternative Cut)

A music video I spontaneously shot when visiting the band rehearse. I suggested we could shoot a music video in a supply lift and we shot it in one evening. I captured everything using my Canon 550D and Directed the video.

This was an interesting project and certainly a learning moment. After watching the band rehearse, I spotted the industrial lift which was housed within the rehearsal space the band were in and had the idea of shooting a live performance within such tight confines.
So being pro-active the band loved it and we did off the cuff. The learning moment for me came when delivering the video. The band had a very concrete vision of what they wanted which wasn’t in line with my vision. This meant a lot of back and forth which extended the process much longer than it should have been.
The band were excellent though and rewarded me with free tickets to Leeds Festival that year as payment / thank you so I hugely appreciate the opportunity to work with them and reflect fondly on the project.

But it taught me how to manage client expectations and also collaboratively work together. Plus, starting with a half baked idea doesn’t help confidence with the client so explanation and planning / storyboarding became part of my process no question.

Canon 550D, Adobe After Effects, Adobe Premiere Pro

DSD Patient Brand
- Logo Reveal

We thought the best way to introduce internal staff and also the general public to the brand new Patient Facing Brand for Digital Smile Design was to create this very dynamic, audio synced animation. Using rhythmic percussion to create an exciting, almost primitive, soundtrack.

I found the music, then edited it to the beat. Using After Effects I aimed to creatively reveal instance after instance of the logo. Finally animating the finale of the video also locks into the pulse of the music track. This project was fun because I could go anywhere with the individual logo reveals/juxtapositions, creating 80’s theme, fire, water and earth etc….

This video is now played at every DSD Residency event worldwide.

Adobe After Effects, Adobe Premiere Pro, Adobe Audition

The Dental Project Malawi
- Documentary

In Malawi, there are less than 300 dental therapists providing care for a population of 15 million, and less than 15 dentists including expatriates. Over 80% of dental work is extraction, yet the impact on the population is minimal due to a shortage of personnel and resources. The services only benefit the urban/suburban masses that, according to statistics, represent only 15% of our population. The rural masses (85%) suffer silently for lack of our dental services.

Our CEO became involved with the charity and travelled with the team to document the trip. It was our task to sequence, edit, add motion graphics and finalise ready for the Premiere which was held at Kensington Roof Gardens in London.

The project was tough to structure but we were so happy with the results and seeing the team’s reactions to the documentary was incredibly satisfying.

Adobe After Effects, Adobe Premiere Pro, Adobe Audition

The Stines - Blink of an Eye
- Official Music Video

Music Video Shot & Edited for the Wirral based band 'The Stines'.

http://www.facebook.com/TheStines